Rick Ross, the Miami rap star, recently released a visual for his diss track titled \u201cChampagne Moments.\u201d The target? None other than Drake. But this video isn\u2019t just about the beef; it\u2019s a clever promotional move that showcases Ross\u2019s brand and upcoming events.<\/p>\n\n\n\n
In the video, Ross keeps it simple. He sits on a stool in what appears to be an airplane hangar, surrounded by bottles of alcohol he endorses. The backdrop features an old-school Chevy Bel Air, a nod to a previous Instagram Story where Ross playfully asked Drake if he owned such a classic car. The video splices clips of Ross smoking, rapping bars that repeatedly call Drake a \u201cwhite boy,\u201d and showcasing the Luc Belaire Sparkling Wine and Rick Ross Bumbu Rum he endorses.<\/p>\n\n\n\n
But here\u2019s the genius part: Ross uses this diss video to promote his own ventures. A strategically placed poster announces the 3rd Annual Rick Ross Car Show<\/strong> scheduled for June 1 in Fayetteville, GA. Ross knows how to leverage attention and drive interest, even in the midst of a feud.<\/p>\n\n\n\n Drake, never one to back down, responded to Ross\u2019s diss with his own track titled \u201cPush Ups.\u201d While most of the song targeted Kendrick Lamar and Metro Boomin, Drake didn\u2019t spare Ross. He rapped, \u201cCan\u2019t believe he\u2019s jumpin\u2019 in, every song that made it on the chart, he got from Drizzy.\u201d The feud has certainly shaken up hip-hop\u2019s upper echelon.<\/p>\n\n\n\nThe Drake Factor<\/h2>\n\n\n\n
Conclusion<\/h2>\n\n\n\n